The Evolution of ESG: From Ethical Investing to Financial Imperative
- Shreya Gopalakrishnan
- Apr 29
- 2 min read
Environmental, Social, and Governance (ESG) investing has been quite the transformation, from a niche ethical stance to a mainstream financial strategy.

From Morals to Markets
ESG's roots trace back to the 19th century, when religious groups like the Quakers and Methodists avoided investments in industries they deemed unethical, such as alcohol and gambling (Castlefield). Fast forward to the 1960s, and we see the emergence of socially responsible investing (SRI), with investors excluding certain stocks or industries from their portfolios (MSCI). The term "ESG" was popular in a 2004 UN report titled Who Cares Wins, which emphasised integrating environmental, social, and governance factors into investment analysis (The Corporate Governance Institute).
ESG Goes Mainstream
By the mid-2000s, ESG considerations began appearing in mainstream investment strategies (IBM). Investors recognised that companies with strong ESG practices could offer better risk-adjusted returns. This shift gained momentum with the creation of the Principles for Responsible Investment (PRI) in 2005, encouraging ESG integration.
The Financial Imperative
Today, ESG is no longer just about ethics; it's a financial imperative. Companies with robust ESG practices often enjoy lower costs of capital, improved operational performance, and better risk management (NAVEX Global). Investors increasingly see ESG as a marker of long-term financial health, and ESG-aligned funds have shown resilience during market downturns.
Challenges and the Road Ahead
Despite its impressive growth, ESG investing faces challenges. In the first quarter of 2025, ESG funds experienced record outflows of $8.6 billion, driven by political shifts and doubts about ESG's financial performance (Reuters). Additionally, debates around the inclusion of industries like defence in ESG portfolios have sparked controversy (Financial Times).
Nevertheless, the core principles of ESG remain more relevant than ever. As climate change, social inequality, and governance issues continue to impact economies and societies, ESG offers a smart framework for managing risk and driving sustainable growth. It’s no longer just about doing good, it’s about making informed, strategic choices in an increasingly complex world.
In summary, ESG investing has evolved from a moral choice to a financial necessity, reshaping the global investment landscape.
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